The following is the first article in an ongoing series in which Denis Lévesque unveils his ARC of Leadership methodology.
?Assessing Your "Personal Brand"
I've always thought that good leaders were a lot like good drivers.? A good driver is very aware of their surroundings. They aren't distracted by activities such as texting or a GPS. If they need to change speed or direction, good drivers use a framework of procedures―shoulder checks and mirrors―to minimize risk as they make adjustments on route to their destination.
Good leaders are like that too. They know that changing corporate direction or speed can be dangerous unless you use the right tools and procedures to manage the risk change brings. Good leaders aren't distracted by unnecessary noise: they are very aware of what is happening around them and use that knowledge to drive successful change.
Self Awareness is all about knowing what you white Patrice Bergeron jersey are good at, where you need to improve and then going about and making those improvements. It's about being a good driver in your business role. Awareness is also the first of three core elements in what I call the ARC of Leadership. A leader can use these three critical "soft skills" to enhance their current skill set and take themselves and their company from pretty good to really amazing!
Being self aware―understanding the nuances of your messages and how others perceive you―is a challenge for most. But the reality is, a leader's "personal brand" has an enormous impact on an organization's effectiveness.
A few months ago, I was coaching a high energy, smart and driven leader. She was very good at what she was doing but did not find that her team was achieving its full potential. After
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